Problem Statement
2.1 Centralized Control of Health Data
In the modern wellness industry, the majority of health and sleep data is collected, stored, and monetized by centralized entities—ranging from mobile app providers to wearable device manufacturers. Users unknowingly surrender their personal information, while corporations use it for analytics, advertising, or third-party partnerships without meaningful consent or compensation.
This imbalance has created a data economy where individuals produce enormous amounts of valuable information yet retain neither control nor benefit from it. As a result, users lose both privacy and agency over their most intimate biological data — including sleep patterns, stress levels, and recovery cycles.
Somnus recognizes that true digital well-being cannot exist without data sovereignty. Users must not only access their health insights but also own and manage their underlying data on-chain, where transparency and user rights are guaranteed by technology, not by trust in intermediaries.
2.2 Lack of Incentives for Healthy Sleep
While the global health market increasingly promotes physical activity and fitness, sleep remains undervalued despite its profound impact on longevity, mental health, and cognitive performance. Millions struggle with sleep disorders, irregular sleep schedules, or poor rest quality, yet existing platforms offer little motivation beyond tracking.
Most sleep apps operate as passive tools — they record data but do not create meaningful behavioral incentives. Without tangible rewards or gamified engagement, users often lose interest after a short period, causing both data inconsistency and poor health outcomes.
Somnus aims to shift this paradigm by introducing the Sleep-to-Earn model — transforming rest into a form of contribution and reward. Healthy sleep becomes not only beneficial for personal wellness but also a way to earn, participate, and grow within a digital ecosystem.
2.3 Limited Integration Between Wellness and Web3
Despite major advances in blockchain and AI, the intersection between decentralized technology and wellness remains largely unexplored. Most health-focused Web3 projects concentrate on fitness or biometric NFTs, neglecting the complex, long-term behavioral data that sleep represents.
Furthermore, Web2 wellness solutions and Web3 token ecosystems rarely interoperate — resulting in fragmented experiences, isolated communities, and redundant data. This limits the potential for collaboration between users, developers, and researchers.
Somnus bridges this gap by creating a Web3-native health network, where sleep data can power applications, research, and community engagement through a unified token economy. By aligning wellness incentives with decentralized ownership, Somnus lays the groundwork for a new category of human-centric data infrastructure — one that rewards well-being as much as participation.
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